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Trendspotting the Global Curve

September 2, 2008

One of my latest reading projects is a book that’s a couple of years old, but hey, I just came across it. The book is A Whole New Mind: Why Right-Brainers Will Rule the Future by Daniel H. Pink.

Pink argues that, under the current conditions of the global marketplace, the Information Age is no longer where we Americans need to compete. Instead, we can only hope to succeed if we master the right-brained aptitudes of the Conceptual Age.

What intrigued me about the book was the list of these essential contemporary skills:

  • Design
  • Story
  • Symphony
  • Empathy
  • Play
  • Meaning

As I’ve been following Jim’s thoughts on the humanities — their application and their worth — Pink’s catalog of elements keeps coming to the top of my admittedly somewhat left-brained mind. You see, those are all facets that belong to the humanities.

Let’s start with an obvious feature of literature and history, Story or “engaging narratives” in Pink’s words. Telling stories remains one of the most powerful forms of human communication and also one of the highest forms of artistic achievement.

Pink would add that it’s a great way to make money. Gosh, no, not by way of the Great American Novel, but there are tons of commercial uses. Think about it. Telling stories effectively has any number of applications — and value — for corporations, political parties, families, and communities.

This entry was posted by: Nancy
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